About Us
Our story
"Je m'aime." Three words that are so much more than a name. They are a statement, a philosophy, and a daily reminder that every woman deserves to feel beautiful, powerful, and completely herself, without compromise.
Born in Montreal in 2019, Boutique Je M'Aime was founded with a clear and passionate mission: to empower plus-size women and celebrate their beauty through the transformative power of fashion. We believe that style has no size, and that every curve tells a story that deserves to be celebrated.
A vision rooted in love
|
|
Our founder, Alida Carbonell, didn't just open a boutique — she created a safe space. With over 15 years of experience in the fashion industry, Alida understood firsthand the frustration of walking into a store and not seeing herself reflected on the racks. She knew that plus-size women deserved more than limited options and afterthought designs. They deserved elegance, variety, and clothing that allowed them to feel seen, valued, and truly beautiful. |
This conviction became Je M'Aime.
By women, for women
As a company founded and led by women, we speak your language — because we live your experience. Our close-knit family team brings empathy, care, and authentic understanding to every interaction. We don't just sell clothes. We listen, we guide, and we celebrate every woman who walks through our doors or visits us online.
We know that shopping can be an emotional experience. That's why we've made it our priority to offer not just beautiful pieces, but also a warm, personal, and empowering shopping experience, from the very first click.
Resilience, community, and growth
When the Covid-19 pandemic put the world to the test, it tested us too. But our loyal community of strong and beautiful women carried us through. Their trust, support, and love for Boutique Je M'Aime reminded us why we started — and gave us the strength to continue to grow. This bond between us and our customers is not just a business relationship. It's a family.
What we believe in
At Boutique Je M'Aime, self-love and self-acceptance are not trends — they are the foundation of everything we do. We believe that beauty is not a size, a number, or a standard imposed by someone else. Beauty is confidence. Beauty is authenticity. Beauty is knowing your worth and dressing accordingly.
That's why we carefully select each piece in our collection — from elegant and stylish clothing to lingerie and accessories — with one woman in mind: you. European-inspired fashion, flattering cuts, quality fabrics, and designs that honor every figure and every size.
We are proud to champion body diversity and inclusivity, not as a marketing message, but as a sincere commitment woven into the heart of our boutique.
Thank you
|
Choosing Boutique Je M'Aime means choosing yourself. It's saying: I deserve this. I am beautiful. I deserve to shine. And we are here, every step of the way, to help you do just that.
Thank you for trusting us with something as personal as how you feel in your own skin. We don't take that lightly — and we promise to continue to be there for you, with love, with style, and with the unwavering belief that every woman deserves to feel extraordinary.
With love, The Boutique Je M'Aime family Montreal, Canada